The Belt and Road Initiative, proposed by Chinese President Xi Jinping in 2013, is established to connect the whole world again by and through the old silk road, covering more than 65 countries Asia, Middle East, Africa, and Europe. Thailand has explored plans to connect its EEC to OBOR Initiative since 2017 and has been actively participating in one belt one road, strengthening bilateral trading ties between China and Thailand. INVT, a leading industry automation provider, has been making good advantage of its leading-edge technologies and experience to provide customers in Thailand with reliable solutions and quality service. Let’s review the development of INVT business in Thailand and the story behind the expatriate worker in Thailand.
Milestones of business development
INVT started to expand the market of Thailand in the year of 2007. With 11-year developments, the sales volume of INVT in Thailand is 20 times higher than that of 2007, at a Compound Annual Growth Rate (CAGR) of 30%, covering low to high voltage AC drives, solar inverter, servo system, PLC&HMI and more. In the year of 2014, INVT established its subsidiary INVT ELECTRIC (Thailand) CO., Ltd in Bangkok, ensuring local inventory with the local team to follow up on customers’ requirement.
Successful Big Projects in Thailand
As an international company full of corporate social responsibility, INVT has always been committed to accomplishing the mission - Power by solar, Cool the earth. In these years, INVT has made a great achievement of green energy market expansion, especially solar pumping and grid-tie solar power project.
In September 2016, INVT created greater value for customers based on our solutions, winning our largest ever power generation contract in the PEA area in Thailand. Based on customer feedback, the positive return on investment of energy efficient in this project is much higher than expected.
2MW Solar Farm
90KW EGAT Floating Solar System
In March 2015, INVT’s first floating solar project hold on EAGT, whose total capacity is 90kW, In this project, we adopt an array of solar panels on a structure that floats on the water, typically an artificial basin or a lake, to meet the customer’s specific requirement.
1500sets+ BPD&GD100-PV Solar Pump Project For Thailand Village
From 2015 to 2017, INVT has been sold more than 1,500 sets BPD&GD100-PV solar pump, which has been applied all around Thailand in such a short time. Till the end of 2017, INVT has become the leading solar pump system provider in Thailand, providing customers with the green solution to reduce the carbon footprint.
The Story of Expatriate Worker
At the very beginning, Ricky Gu, sales manager, has been sent to Thailand to expand the market. It was new to him, which is full of challenges and uncertainties. However, he took his task and was devoted to the new works after receiving the target.
Most of the sugar factory located at the remote area in Thailand, which is more than 200kms away from our company. In order to break the monopoly of the international grand brand, Ricky and his team had to visit various sugar factories, carrying more than 20 product manuals and inverter model to pay a visit.
Once upon a time, he set up at half past 8 since they have to travel 730kms to visit a customer. Unfortunately, the engine of the car died owing to the water shortage that led by fast speed. Then, they walked over 2km of wild mountains and forests at 43 degrees Celsius to borrow water and safely arrived at the destination of the sugar mill at darkness. Without a stop, they went to sugar factory immediately to get acknowledge of the production at that night. Because of the understanding of the real application, they were able to discuss the project and introduce the advantage of our products based on the real application scene, which increases the confidence of the customers.
Taking Off Into the Future
Over the last decade, with various expatriate workers like Ricky Gu and the support of the local team, INVT has established a high reputation in Thailand with leading-edge technologies, reliable solutions and satisfactory service. Under the OBOR Initiative, INVT witnesses more opportunities to expand the Thailand market. Let’s take off into the future and seize the huge opportunities that created by One Belt One Road.
INVT, established in 2002, is committed to be the globally leading and respected provider for products and services of industrial automation and electric power. In 2010, it listed as an A-share company on the Shenzhen Stock Exchange (stock code: 002334). INVT is the national torch plan key high-tech enterprise, now has 16 subsidiaries, in 12 major research and development center of the country, the patent application for all kinds of more than 800, on power electronics, electric drive, automatic control, key technology, such as information technology, the main products include high school low voltage inverter, elevator intelligent control system, servo system, PLC, HMI, SVG, UPS, motor and electric spindle, photovoltaic inverter, online management system for energy conservation and emissions reduction, rail transit traction system, new energy automobile electronic control system, etc. INVT has more than 2,500 employees, three large production bases, and marketing networks in more than 60 countries and regions in China and abroad.